Business Etiquette Around the World: Argentina Edition
Did you know Argentina, a country where over 40 languages are spoken, with Spanish being the dominant language, has a distinct Italian flair? That’s because Argentina's version of Spanish, influenced by Italian immigration during the 19th and 20th centuries.
If you’re preparing to interact with Argentinian professionals, this guide will provide valuable insights into their business etiquette and help you navigate the cultural nuances.
Relationships & Communication
In Argentina, business is built on relationships. Establishing and maintaining strong networks is key to success. Here are some key aspects to keep in mind:
Relationship-driven culture: Argentinians place high value on personal networks of family and friends, often calling on them for favors or assistance. If a favor is done, there’s an expectation that it will be reciprocated in the future.
Name-dropping is acceptable: Unlike in some Western cultures, name-dropping and nepotism in Argentina don’t carry the same negative connotations and can be used strategically in business.
Trust matters: Doing business with people they know and trust is highly regarded. Loyalty is often to the individual, not the organization they represent, once relationships are established.
Face-to-face communication: Argentinians prefer face-to-face meetings over written or telephone communication, as the latter are seen as impersonal.
Personal presentation: Looking good in the eyes of others is important. People will judge not only what you say, but also how you present yourself.
Avoid confrontation: Argentinians don’t like publicly admitting they’re wrong, so it’s best to avoid direct confrontation in business settings.
Respect for authority: Showing respect for people in positions of authority is important. Communication with equals can be more informal, but hierarchy is valued.
Nuanced communication: Argentinians use nuanced communication. To avoid misunderstandings, it’s good practice to confirm details and ensure everyone is on the same page.
Business Meeting Etiquette
When conducting business meetings in Argentina, there are specific practices to follow to ensure a smooth experience:
Scheduling meetings: Appointments should be made 1 to 2 weeks in advance, preferably by email or phone. Avoid scheduling meetings in January and February (vacation months), mid-July (skiing season), and the two weeks surrounding Christmas.
Punctuality: Arrive on time, even though the person you’re meeting may not be as punctual. In more bureaucratic organizations, senior people may keep you waiting.
Small talk first: Don’t dive straight into business. Small talk is essential for building rapport.
Distractions are common: Your host may take phone calls or tend to other matters during the meeting.
Bilingual materials: Always have your printed materials in both English and Spanish.
Meetings for discussion: Decisions aren’t typically made during meetings. Meetings are for exchanging ideas, with final decisions coming later.
Business Negotiations
Argentinian business negotiations come with their own set of expectations:
Status matters: Argentinians prefer to negotiate with people of equal status. Hierarchy is important, and decisions are made at the top of the organization.
Slow decision-making: Business in Argentina tends to move slowly due to the bureaucracy. Decisions often require several layers of approval.
Disagreement is subtle: Argentinians may not directly challenge you, even if they disagree. Don’t assume everything is going well just because no one voices objections.
What to Wear?
Business attire in Argentina is formal and stylish. Here’s what you should wear to make the right impression:
For men: Dark-colored, conservative business suits are the standard.
For women: Elegant business suits or dresses are appropriate.
Quality accessories: Both men and women should wear high-quality accessories, as appearance is important.
Dress to impress: Looking polished and professional is essential for making a good impression.
Business Card Etiquette
Business card exchanges in Argentina are relatively informal, but still follow a few guidelines:
Bilingual business cards: Have one side of your business card translated into Spanish.
Presenting your card: When giving your business card, ensure the Spanish side is facing the recipient.
Argentina is not only a beautiful country but, also a vibrant place to live and work. By understanding and respecting the business etiquette in Argentina, you’ll build stronger relationships and navigate meetings with confidence. From relationship-building and cultural awareness to dressing the part and navigating business negotiations, these tips will help you engage seamlessly with Argentinian business professionals. And don’t forget to carry some Argentine Pesos for your trip!
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